Hello! Welcome to Actual

Actual is a new kind of integrated communications agency.
We use the power of storytelling and full-spectrum media activation to drive business results. We help start-ups and established companies launch products, become thought leaders, build brands and find more customers.

We Know Enterprise Technology

Powerful. Secure. Scalable. You build the systems, cloud services and technologies that enable businesses to compete and innovate at global scale. Telling that story takes discipline and creativity. 

Actual has decades of experience communicating the business value of technology. We can help you create and execute an integrated communications strategy that will shorten the sales cycle by ensuring every audience, from the technical buyer to the CEO understands the value your products and services deliver to the business.

Our programs can help:

  • Increase Brand Awareness
  • Build Thought Leadership
  • Secure Third-Party Endorsements
  • Generate Marketing Qualified Leads
  • Lower Customer Acquisition Cost
  • Improve Marketing ROI
  • Increase Sales Velocity

Our capabilities include:

  • Communications Strategy
  • Message and Storyline Development
  • Thought Leadership Campaigns
  • Business and Technology Media Relations
  • Social Amplification
  • Customer Reference Programs
  • News Bureau/Rapid Response
  • Sales, Field and Channel Communications
  • Content Marketing
  • Inbound Lead Generation
  • Measurement, Analytics and Marketing ROI

We Are Fintech Brand Builders

We understand the issues, topics and trends driving the fintech industry. We have relevant expertise in payments, marketplace lending, AML/KYC, securitization, coin/crypto, ICOs, and token crowdsales. Our team will help you craft a compelling story that gets the attention of media and influencers who cover fintech. The Actual team is ready to help you:

  • Increase Brand Awareness
  • Build Industry Thought Leadership
  • Accelerate Trial and Increase Adoption
  • Drive the Industry Conversation
  • Engage Analysts and Influencers

Our capabilities include:

  • Strategic Media Relations
  • Competitive Analysis
  • Owned Media and Content Marketing
  • Influencer Marketing
  • Social Content and Commerce
  • Product Seeding and Reviews Programs
  • Owned Media and Content Marketing
  • Financial Literacy and Consumer "Dollars and Sense" Lifestyle Media
  • Experiential and Immersive Storytelling
  • Measurement, Analytics and Marketing ROI

How We Work

Strategy

Data-driven research methodology generates insight, defines positioning and creates a plan for success.

Creative

Differentiated storytelling and content generates interest and inspires customer engagement and action.

Media

Execution across Paid, Earned, Shared and Owned builds awareness, consideration and trust in your brand.

Impact

Analytics track and attribute campaign impact on brand awareness, marketing qualified leads and new revenue.

How Do You Measure Success?

The days of clip books filled with media impressions and AVEs are long gone. Fully integrated marketing communications can have a pervasive and powerful impact on customer buying behavior. Actual delivers measurement and analytics that give you the ability to connect program activity to improvements in your marketing KPIs.

Let's Talk ROI - hello@actual.agency

Relevant Client Experience

We have worked with some of the best enterprise and consumer technology brands.

Meet the Team

Actual employs a consultancy model that combines senior-level principals with a team of trusted partners and consultants to fit each client engagement.

Actual – Integrated Communications for Enterprise Technology and Fintech

Brian Regan

Actual – Integrated Communications for Enterprise Technology and Fintech

Michael Young

Actual – Integrated Communications for Enterprise Technology and Fintech

Kate Adorno

Actual – Integrated Communications for Enterprise Technology and Fintech

Laurel Getz

Actual – Integrated Communications for Enterprise Technology and Fintech

Andrew Ryan

Actual – Integrated Communications for Enterprise Technology and Fintech

Ryan Leverenz

Actual – Integrated Communications for Enterprise Technology and Fintech

Digs Majumder

Actual – Integrated Communications for Enterprise Technology and Fintech

Micah Warren

Are You Ready For Actual Results?

Let's Get Started!

Location

44 Montgomery Street, Suite 300
San Francisco CA, 94104

Contact

hello@actual.agency
415-854-9200

Tell us about you

We would love to hear about your project.

Please contact Jennifer Simonsen, jennifer.simonsen@actual.agency