Greg Perotto is Hootsuite’s VP, Global Corporate Marketing, Brand, and Communications

In this March 2018 edition we speak with Greg Perotto, VP, Global Corporate Marketing, Brand & Communications Hootsuite

Our Top 3 Takeaways from Greg

  • First, prioritize and sequence strategies and tactics to maximize impact.
  • Don’t be afraid to share your best learnings with customers.
  • Foster a “Best Place to Achieve,” not a “Best Place to Work.”

Continue reading Actual Insights: 10 Questions for Hootsuite’s Greg Perotto

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Over the past few years we’ve helped senior decision-makers navigate the process of getting to and enhancing their profile at The World Economic Forum in Davos, Switzerland. It is a credential increasingly more challenging to obtain and an experience (at least as recounted back to us by grateful and gratified execs) that is both intoxicating and inspirational.

This year was, perhaps, the most dynamic and volatile in recent memory, with the attendance and address by the once Davos-decrying Donald Trump together with deeply conflicted discourses on the role and influence of technology in every aspect of public and private life, as represented by four global giants whose aggregate market capitalization tops $4 trillion, Amazon, Facebook, Google and Microsoft.

Continue reading Davos, Fintech and “The Permeability of the Contagion”

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