Investors have long viewed enterprise risk through the lens of environmental, social and governance (ESG) issues. However, today there is a new and evolving contract between corporations and society. Employee activism is on the rise. Consumers and journalists are calling out organizations on social media when they fail to live up to their promises. This new social contract brings both a heightened sense of urgency among corporate leaders to act with purpose and increased scrutiny by stakeholders. The journey to purpose brings challenges and opportunities.