Founder & CEO
Michael founded Actual as a leading creative, brand-building agency that helps clients solve their most pressing communications and marketing challenges. Michael brings a global business perspective and deep expertise across a range of post-industrial technologies, including: cloud, SaaS, fintech, 3D printing, IOT, and artificial intelligence.
Prior to starting Actual Agency, Michael spent 20 years in leadership roles at independent and global agencies, including Access and Ketchum. His area of expertise is integrated communications (paid, earned, shared, owned) for global technology, b2b, and corporate brands.
Michael hosts the Purpose, Inc. podcast where he talks to industry leaders about corporate purpose and stakeholder capitalism. Listen to the podcast.
Michael is a partner at Actual’s parent, Millwright Holdings. Michael is a graduate of the University of London where he earned a BSc. (2:1, Hons) in International Relations.