Leadership

Michael Young 

Founder & CEO

Michael founded Actual as a leading creative, brand-building agency that helps clients solve their most pressing communications and marketing challenges. Michael brings a global business perspective and deep expertise across a range of post-industrial technologies, including: cloud, SaaS, fintech, 3D printing, IOT, and artificial intelligence.

Prior to starting Actual Agency, Michael spent 20 years in leadership roles at independent and global agencies, including Access and Ketchum. His area of expertise is integrated communications (paid, earned, shared, owned) for global technology, b2b, and corporate brands.

Michael hosts the Purpose, Inc. podcast where he talks to industry leaders about corporate purpose and stakeholder capitalism. Listen to the podcast.

Michael is a partner at Actual’s parent, Millwright Holdings. Michael is a graduate of the University of London where he earned a BSc. (2:1, Hons) in International Relations.

Brian T. Regan

President

Brian has spent the last 25 years in senior  agency, in-house and start-up communications and marketing roles with particular expertise in technology and corporate communications. Brian has long experience working with enterprise IT companies in helping transition and transform market positioning in response to changing media and decision-maker dynamics. He is expert in engaging multiple organizations across the enterprise in integrated communications strategies that align PR, marketing and sales objectives.

Kate Corcoran Adorno 

Senior Vice President

Kate is an inveterate and consummate public relations professional who excels at collaborating with clients to manage successful media relations, executive visibility and thought leadership outcomes. Kate has worked with Actual principals for nearly ten years. She has managed client engagements including EMC, Neustar, Philips, Pure Storage and MongoDB. At Actual she oversees the Celestica, Intent Media and Hanley Wood relationships.

Katie Seifert 

Vice President

Katie is a multidimensional communications professional who does not rest until client outcomes are successfully achieved. She pilots several of the agency’s larger relationships, supervising and executing cross-channel programs spanning B2B, SMB, consumer technology and fintech. In between agency tenures, Katie was with Samsung driving media relations strategy for several product lines. Her client experience spans gaming (Disney, 2K), consumer electronics (Casio), and B2B (AMG, Clarien, Amdocs, Samsung) and fintech (BMO.)

Andrew Ryan 

Director, Content Strategy

Andy’s B2B writing skills are unparalleled and his ability to take a complex B2B value proposition and turn it into a pithy, compelling blog post or byline helps distinguish our client executives as thought leaders with a smart POV. Andy is a triple threat: he also possesses an uncanny ability to craft a trend or market-facing pitch that elevates our client out of the product-only mindset and gets them into meaningful coverage that decision-makers find most valuable. He currently handles writing for Celestica, DrillingInfo, Intent Media and Clarizen. 

Steve Bosk 

Senior Media Strategist

There are few media relations professionals who have a sharper nose for the story than Steve. The challenge in B2B is, to borrow a cliche, the ability to see the forest for the trees – to get past product features and functionality and elevate that to an emergent customer pain point, a market trend, or an innovation still-under-reported.  Steve cut his teeth on the IBM business and has worked on a wide range of B2B clients including CA Technologies. He now oversees Actual’s B2B media engagement strategies for Celestica, Intertrust and 3D Systems, a breadth of technologies (from electronics manufacturing to digital rights management and governance to 3D printing) that speaks to his range and skill sets.