Intent Media is all about data, all the time. The company records +1B pageviews a month across more than 500 travel-related sites, which they’ve been doing for eight years: meaning, they sit on an enormous amount of data. To move the company from its roots in “adtech” to a true data science powerhouse in the online travel space, we executed a thought leadership strategy for CEO Richard Harris. To be successful, we met with the data science team bi-weekly and over the course of the year we rolled out a carefully-orchestrated cadence of CEO POV bylines in key industry trades, focused on the key dimensions of machine learning, data science and predictive analytics as applications in driving more revenue and enhancing customer experience. Byline placements included multiple editorials in Travolution, Tnooz, and AdWeek.