Reaching small business owners is always a challenge. These entrepreneurs are busy keeping up with customers, employees and a thousand other pressing issues and problems. To get the attention of SMB decision makers, you have to know what makes owners tick. The key is to show them new tools that help them run their businesses more profitably.
For the recent launch of Fundbox Pay, Actual Agency drove high-level media coverage, content placements and analyst relations for the company's new payments service designed to help small- to mid-sized businesses reduce accounts receivables and improve cash flow. The Actual Team has been helping financial services companies reach SMB owners for more than a decade.