Purpose Driven Communications

We help organizations communicate purpose, vision and values in ways that
build reputation and gain support from stakeholders.

Over the past few years, the concept that the purpose of the corporation is to serve all stakeholders has moved from TED talks, Davos salons, and cocktail party banter to a set principles, best practices and deployable tools that can engage stakeholders at scale.

Investors have long viewed enterprise risk through the lens of environmental, social and governance (ESG). Companies are now expected to have a well-articulated ESG strategy, narrative and plan of action.

Then came the COVID pandemic, with questions about how businesses are protecting employees and their communities.

Black Lives Matter is challenging corporations to take action to eliminate systemic racial injustice and inequality.

We have all witnessed a stunning reset in priorities around corporate purpose with the biggest change being the need for complete and total alignment between “tone” and “deed”. The days of purpose-washing and low-cost virtue signaling are over.

If your organization is rethinking what is says about what it does, the Actual Team has a proven approach and track record helping brands communicate corporate purpose to stakeholders with greater impact.

Strategy and Research

We bring data, research, insights and competitive analysis to discover the conversational whitespace where your organization’s story can take hold and flourish.

Story Map

To create a roadmap for the journey, we analyze your audiences, stakeholders and communications goals to create a compelling purpose-driven communications platform.

Content

Our in-house team of writers and editors bring strategy, advice and stories ideas. We deliver high impact written and visual content mapped to your stakeholder audiences and communications goals.

Earned Media Activation

This is where we deliver your purpose narrative to key stakeholders through earned media activation across print, broadcast and online outlets.

Publish

Whether published on your company’s blog and social channels or as part of a thought leadership program we combine strategy, creativity and execution to ensure your content is seen by all your key stakeholders.

Measurement

Analyzing program performance and conversion is vital to improving the process. We analyze media coverage, social conversation, opens, clickthroughs, downloads to ensure your message is delivered and understood.

Amplification

We extend the reach of your communications program through highly targeted landing pages, paid social amplification, syndication and brand-right influencer channels such as podcast and blogs.

Actual Agency hosts the Purpose, Inc. podcast where we talk with industry leaders about corporate purpose and stakeholder capitalism.

We’ve had the privilege of working with some great organizations on their corporate purpose and thought leadership programs.

LET'S TALK ABOUT YOUR PURPOSE