Over the past few years, the concept that the purpose of the corporation is to serve all stakeholders has moved from TED talks, Davos salons, and cocktail party banter to a set principles, best practices and deployable tools that can engage stakeholders at scale.

Investors have long viewed enterprise risk through the lens of environmental, social and governance (ESG). Companies are now expected to have a well-articulated ESG strategy, narrative and plan of action.

Then came the COVID pandemic, with questions about how businesses are protecting employees and their communities.

Black Lives Matter is challenging corporations to take action to eliminate systemic racial injustice and inequality.

We have all witnessed a stunning reset in priorities around corporate purpose with the biggest change being the need for complete and total alignment between “tone” and “deed”. The days of purpose-washing and low-cost virtue signaling are over.

If your organization is rethinking what is says about what it does, the Actual Team has a proven approach and track record helping brands communicate corporate purpose to stakeholders with greater impact.