Shane has been leading digital and social engagement campaigns for B2B brands for over ten years: understanding how a B2B brand can and should effectively connect with influencers and decision-makers across social platforms is in his DNA. Shane has an intuitive sense of how and when to deploy influencers as part of larger campaigns, which is the kind of work he’s done for SMART Technologies, McAfee and Griffin. At Actual, as we design and implement more content marketing campaigns for clients including Celestica, DrillingInfo and Hanley Wood that take owned content and amplify it across social and syndication channels, Shane’s strategic insights translate into strong lead generation outcomes.
