B2B Tech PR is a Powerful Tool for Reducing Buyer Decision Risk.
Ready to see how our PR strategies can accelerate your deal velocity?
Transformative
Storytelling
B2B TECH MARKETING IS DIFFERENT AND COMPLEX
Because it involves:
- high ticket products and solutions;
- long sales cycles;
- multi-stakeholder buyer cohorts; and
- the constant need to innovate and differentiate.
You want to close more deals, faster and at higher margins. PR/Comms can have a powerful impact on deal velocity by reducing buyer decision risk.
How? By positioning your team, your company and your products as the industry thought leader, the technology innovator and the right choice!
At Actual Agency we develop PR, content, and digital marketing programs designed to reduce downside decision risk in the minds of your buyers with:
- On-strategy messaging
- Compelling thought leadership
- Consistent high quality media coverage
- Third-party validation from media, influencers and industry experts
- Measurement that validates the strategy and investment
Client Experience
OUR APPROACH
Data, Insights & Measurement
Data is a crucial component of our approach to analyzing, activating, optimizing, and measuring the performance of our clients' communications and digital marketing strategies.
Integrated Communications
We take a multichannel approach to storytelling by integrating content strategy and distribution techniques designed to reach, engage and activate your key decision makers.
Narrative Design Thinking
We use a design methodology to create unique and compelling narratives based on shared aspirations which are intentionally developed to drive interest, belief and advocacy of your brand.
Persistent Relevance
We work with clients to design research and insights campaigns shared consistently to increase media engagement and power persistent industry and market relevance.
Data, Insights & Measurement
Data is a crucial component of our approach to analyzing, activating, optimizing, and measuring the performance of our clients' communications and digital marketing strategies.
Narrative Design Thinking
We use a design methodology to create unique and compelling narratives based on shared aspirations which are intentionally developed to drive interest, belief and advocacy of your brand.
Integrated Communications
We take a multichannel approach to storytelling by integrating content strategy and distribution techniques designed to reach, engage and activate your key decision makers.
Persistent Relevance
We work with clients to design research and insights campaigns shared consistently to increase media engagement and power persistent industry and market relevance.
