You Build The Future
We Make Sure Everyone Knows It

We are a Tech PR agency built to drive brand awareness and grow your market leadership.
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Sharp Thinking

Clever Creative

Big Results 

We'll help you

Stand Out in a Crowded Market

We develop crisp, differentiated messaging rooted in your business strategy that wins hearts, minds, and market share.

Lead the Conversation

From tier-one media to industry analysts and niche podcasters, we will position your executives as trusted voices in the conversations that matter to your buyers.

get More Than Coverage – Conversion

Across the B2B buyer journey we deliver high quality business and trade media coverage that can play a significant role in reducing buyer decision risk and shortening the sales cycle.

Traditional B2B PR Is At A Turning Point

  • B2B Tech buyers do their own homework, so brands need credibility across more channels than ever.
  • Podcasts, social posts, YouTube demos, Slack channels and Substack, founder’s blogs, customer champions and influencers are the new media channels.
  • Business and trade press coverage still matter even as the bar gets higher.
  • Earned, owned, paid, and shared must be connected to growth marketing.
  • GenAI is a powerful force multiplier for PR/Comms, but sorting through the hype and the hope is critical.
Meanwhile Comms leaders are getting squeezed to deliver business outcomes with outdated tools.
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We’re The PR Agency to Help You Scale

Staying in front of the ever-evolving news cycle is a grind.

At Actual Agency, we have retooled the PR/Comms tech stack with the best AI-enhanced tools and processes to help you plan, optimize and execute high impact communications campaigns at scale.

This is human powered creativity and hustle with AI-assisted muscle.

We can help clarify your message, build executive visibility, and secure the third-party validation you deserve–and do it with precision and speed.

We’ve helped everyone from Series A disruptors to enterprise leaders own the conversation and lead their market.

Specialized PR Services That Deliver

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Story Design

Best for: Pre-launch, Rebrands, Repositioning, or New C-suite

Delivers: Message and story clarity for media, investors, analysts, and team.

Outcome: Storylines that are memorable, defensible and quotable.

Project-based Fee

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Launch Sprint

Best for: Product launches, Funding News, M&A or New Market Entries

Delivers: High value visibility where and when it counts

Outcome: Competitive momentum advantage and increased SOV.

Project-based Fee

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News Engine

Best for: Building dominance across Earned, Owned, Social and Influencer channels.

Delivers: Consistent presence across stakeholder touchpoints and media channels.

Outcome: Sustained third-party validation and credibility built over time.

Monthly Retainer

Let's Get Started!
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Data-Driven Storytelling + Development

We help you seize control of your narrative with messaging frameworks and brand stories that resonate.

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Press Material Development

From pitches to press releases, we create polished materials that spark action and mold perception.

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Proactive Media Relations

We build targeted, high-trust relationships with journalists that drive consistent coverage.

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Reactive + Rapid Reaction News Bureau

We plug your experts into trending news cycles to establish authority when the spotlight is hottest.

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Influencer Engagements + Activations

We identify the right voices and deliver activations that amplify your brand with authenticity.

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Crisis Communications

When the stakes are high, we deliver clarity, strategy, and the right message—fast.

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Media Training

We prep your executives to deliver sharp, compelling interviews across formats.

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Monitoring + Reporting

Track sentiment, reach, share of voice, and coverage trends in real-time with custom dashboards.

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Partnerships + Events

From executive dinners to high-impact activations, we build experiences that connect brands to audiences.

Client Experience

OUR WORK

FEATURED CASE STUDY

Driving Data Privacy

Learn how Privacera broke through the congested landscape of data security governance
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Our Clients Love Working With Us

5.0 -  

"They became members of my extended team."

Thanks to Actual Agency's work, the client has achieved excellent media coverage and increased share of voice. The team establishes weekly status calls to ensure compliance with the deliverables. Moreover, they have great company culture and an impressive commitment to the client's success.

Anonymous

VP of Marketing Communications, Software Co

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5.0 -  

"I always feel we have the A-team working with our account."

Since  Actual Agency joined the project, coverage and awareness have increased by 200%, much to the client's delight. The team is highly proactive, and internal stakeholders are particularly impressed with the service provider's vast technical expertise and engagement.

Anonymous

Petrus Loubser

CMO, Privacera

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HOW WE WORK

1 - GIVE US A PROBLEM

Send us a one-off with your most difficult communications problem, or the RFP for your agency search.

2 - LET US COOK

We love digging into our clients' challenges and coming up with creative solutions.

3 - WE’LL COME BACK WITH A PLAN

When the time is right, we will show you our thinking, creativity and passion for your business.

Actual Agency FAQs

What is Actual Agency and what specialized services do you offer?

Actual Agency is a B2B Tech PR agency focused on driving brand awareness and market leadership for technology companies. We offer comprehensive services including Public Relations, Content Marketing, and Digital Marketing, with specialized expertise in AI PR, B2B Tech PR, Fintech PR, and SaaS PR. Our offerings range from strategic Story Design and Launch Sprints to ongoing News Engine retainers, covering media relations, crisis communications, media training, and more.

How does Actual Agency differentiate itself from traditional PR firms?

Unlike traditional PR firms, Actual Agency has modernized its approach by integrating AI-enhanced tools and processes into our PR/Comms tech stack. We combine human-powered creativity and strategic thinking with AI-assisted muscle to plan, optimize, and execute high-impact communications campaigns at scale, ensuring an integrated approach across earned, owned, paid, and shared channels for measurable growth.

What types of companies does Actual Agency typically work with?

We partner with a wide range of B2B technology companies, from Series A disruptors and startups to established enterprise leaders. Our clients come from various tech sectors, including artificial intelligence (AI), Software-as-a-Service (SaaS), and Fintech, all looking to stand out in crowded markets and lead industry conversations.

How does Actual Agency ensure measurable business outcomes from its PR efforts?

We focus on delivering more than just media coverage; we aim for conversion and real business impact. Our data-driven approach develops differentiated messaging that wins market share and positions executives as trusted voices. We secure high-quality business and trade media coverage designed to reduce buyer decision risk and shorten sales cycles. We also provide real-time monitoring and reporting through custom dashboards to track sentiment, reach, and share of voice.

Can you explain your service models and how pricing works?

We offer flexible service models tailored to specific client needs. Our 'Story Design' and 'Launch Sprint' services are typically project-based, ideal for defined initiatives like pre-launch messaging, rebrands, product launches, or funding announcements. For ongoing, sustained validation and consistent market presence, our 'News Engine' service is offered on a monthly retainer basis, designed to build dominance across earned, owned, social, and influencer channels.

How does Actual Agency leverage AI in its public relations services?

Actual Agency strategically utilizes GenAI as a powerful force multiplier, integrating AI-enhanced tools and processes into our PR/Comms tech stack. This allows us to plan, optimize, and execute high-impact communications campaigns with greater precision and speed, combining human creativity and strategic oversight with AI-assisted muscle to achieve significant scale and efficiency for our clients.

Do you provide crisis communication services?

Yes, crisis communications is one of our core specialized services. When faced with high-stakes situations, we provide rapid response, delivering clarity, strategic guidance, and the right message quickly to help manage and mitigate reputational risks effectively.

Where are Actual Agency's offices located?

Actual Agency has a global footprint with offices in key technology hubs. In the USA, we have team members in 11 cities, including New York, San Francisco, and Boston. Globally, we have offices in London, Paris, and Southeast Asia.

How can I get started or discuss my PR needs with Actual Agency?

To begin a conversation, you can schedule a call directly or fill out the contact form on our website. We encourage you to share your specific communications challenges or an RFP for your agency search. We are ready to collaborate, develop creative solutions, and present a comprehensive plan tailored to your business objectives.