Looking For A B2B Tech PR Agency That Delivers
Actual Strategy?Creative?Results?

Ready to see how our PR strategies can accelerate your deal velocity?
Learn how we can help you standout in a crowded market.

Transformative
Storytelling

B2B TECH MARKETING IS DIFFERENT AND COMPLEX

Because it involves:
  • High ticket products and solutions
  • Long sales cycles
  • Multi-stakeholder buyer cohorts
  • Constant need to innovate and differentiate
You want to close more deals, faster and at higher margins. PR/Comms can have a powerful impact on deal velocity by reducing buyer decision risk.

How? By positioning your team, your company and your products as the industry thought leader, the technology innovator and the right choice!

At Actual Agency we develop PR, content, and digital marketing programs designed to reduce downside decision risk in the minds of your buyers with:
  • On-strategy messaging
  • Compelling thought leadership
  • Consistent high quality media coverage
  • Third-party validation from media, influencers and industry experts
  • Measurement that validates the strategy and investment

Client Experience

OUR APPROACH

Data, Insights & Measurement

Data is a crucial component of our approach to analyzing, activating, optimizing, and measuring the performance of our clients' communications and digital marketing strategies.

A team of professionals collaborates using sticky notes on a glass wall.

Integrated Communications

We take a multichannel approach to storytelling by integrating content strategy and distribution techniques designed to reach, engage and activate your key decision makers.

A person types on a laptop from which a vibrant digital wave emanates, symbolizing data transfer or connectivity.
A computer monitor displays colorful graphs and data analytics, with a person's hands typing on a keyboard in the foreground.

Narrative Design Thinking

We use a design methodology to create unique and compelling narratives based on shared aspirations which are intentionally developed to drive interest, belief and advocacy of your brand.

A digital globe hovers above a smartphone with a dynamic data stream, symbolizing global connectivity and technology.

Persistent Relevance

We work with clients to design research and insights campaigns shared consistently to increase media engagement and power persistent industry and market relevance.

A computer monitor displays colorful graphs and data analytics, with a person's hands typing on a keyboard in the foreground.

Data, Insights & Measurement

Data is a crucial component of our approach to analyzing, activating, optimizing, and measuring the performance of our clients' communications and digital marketing strategies.

A team of professionals collaborates using sticky notes on a glass wall.

Narrative Design Thinking

We use a design methodology to create unique and compelling narratives based on shared aspirations which are intentionally developed to drive interest, belief and advocacy of your brand.

A digital globe hovers above a smartphone with a dynamic data stream, symbolizing global connectivity and technology.

Integrated Communications

We take a multichannel approach to storytelling by integrating content strategy and distribution techniques designed to reach, engage and activate your key decision makers.

A person types on a laptop from which a vibrant digital wave emanates, symbolizing data transfer or connectivity.

Persistent Relevance

We work with clients to design research and insights campaigns shared consistently to increase media engagement and power persistent industry and market relevance.

Our Clients Love Working With Us

5.0 -  

"They became members of my extended team."

Thanks to Actual Agency's work, the client has achieved excellent media coverage and increased share of voice. The team establishes weekly status calls to ensure compliance with the deliverables. Moreover, they have great company culture and an impressive commitment to the client's success.

Anonymous

VP of Marketing Communications, Software Co

5.0 -  

"I always feel we have the A-team working with our account."

Since  Actual Agency joined the project, coverage and awareness have increased by 200%, much to the client's delight. The team is highly proactive, and internal stakeholders are particularly impressed with the service provider's vast technical expertise and engagement.

Anonymous

Petrus Loubser

CMO, Privacera