Fintech PR

The fintech industry is moving at breakneck speed. Start-ups are giving consumers and small businesses access to an ever-expanding set of choices for credit, payments and connected services.

Each of these new offerings is built atop the promise of simplicity. Yet, complexity looms in the background. Whether driven by AI-powered credit analysis, the need for regulatory compliance or adherence to new privacy rules, telling an innovation story in fintech demands experience and expertise.

The Actual Team brings a decade of experience in fintech, banking and financial services working with leading financial services brands such as CapitalOne, PayPal, Intuit, CrossRiver and Fundbox. We know the landscape. We know how to tell your story to media, influencers, decision-makers and consumers.

The Actual Team is ready to help you:

Increase Brand Awareness…Using a range of paid, earned and social media activations, we can help you stay top-of-mind with your prospects and customers.

Drive the Industry Conversation…Fintech is a crowded space. We can help create a thought leadership platform that will ensure you rise above the noise.

Engage Media, Analysts and Influencers…We help you focus on building PR strategies to improve your connections to media, industry analysts and influencers.

Boost Adoption and Conversion Rates…The Actual Team is fueled by a relentless focus on results. We integrate our programs with your marketing and sales infrastructure to build awareness, drive leads and convert visitors to customers.

We have expertise across the fintech ecosystem

• Alternative Finance & Investment
• Digital Payments 
• Marketplace Lending
• Bank-As-A-Service
• Small Business Credit
• Financial Inclusion
• Policy & Regulation
• Open Banking
• RegTech, AML/KYC/Digital Identities

Emerging Technology PR

Emerging technologies are transforming business and disrupting markets. We work with innovators across a range of industries who are changing the way things are made, data is analyzed, cities are managed and energy is produced. If you are building the future and changing the world, Actual is the PR agency for you.

The Actual Team is ready to help you tell a better story, communicate the value of your technology, move past competitors, expand mind share, and re-write the old ways of doing things.

Increase Brand Awareness…Using a range of paid, earned and social media activations, we can help you stay top-of-mind for your audience and customers.

Drive the Industry Conversation…Every new technology clamors for attention. We can help create a thought leadership platform that will ensure you rise above the noise.

Engage Media, Analysts and Influencers…We help you focus on building PR strategies to improve your connections to media, industry analysts and influencers.

Boost Adoption and Conversion Rates…The Actual Team is fueled by a relentless focus on results. We integrate our programs with your marketing and sales infrastructure—to build awareness, drive leads and convert visitors to customers.

We have a proven track record helping companies in industries such as:

• Artificial Intelligence
• Machine Learning
• Data Science
• Industrial IOT
• Smart Cities
• Autonomous Vehicles
• Industry 4.0
• 3D Printing / Additive Manufacturing

Enterprise Technology PR

Cloud services and enterprise technologies enable businesses to compete and innovate at global scale. Selling technology products and services to enterprise buyers is a complex, multi-dimensional process. We help innovators communicate the value of their technology so every audience, from the technical buyer to the CEO, understands the value your products and services deliver to the business.

The Actual Team brings decades of experience in cloud, networking, big data and enterprise IT infrastructure working with leading brands such as EMC, Juniper, CA, MongoDB and Intertrust. We know the landscape. We know how to tell your story to media, influencers, CxO decision-makers.

The Actual Team can help you:

Increase Brand Awareness…Using a range of paid, earned and social media activations, we can help you stay top-of-mind for your audience and customers.

Drive the Industry Conversation… Enterprise technology is a crowded space. We can help create a thought leadership platform that will ensure you rise above the noise.

Engage Media, Analysts and Influencers…We help you focus on building PR strategies to improve your connections to media, industry analysts and influencers.

Boost Adoption and Conversion Rates…The Actual Team is fueled by a relentless focus on results. We integrate our programs with your marketing and sales infrastructure—to build awareness, drive leads and convert visitors to customers.

The Actual Team has extensive experience helping tell the story about IT-powered business transformation, including: 

• AI/Cloud/Big Data
• Enterprise Security
• Developer Communications
• Converged Infrastructure
• Software Defined-Everything
• Data Privacy
• Business Transformation
• Office of the CIO