ARE YOU READY TO LEAD?

You want to be at the top of the list when B2B buyers are considering major decisions. To get there you need integrated communications campaigns that utilize PR, demand generation, content, and inbound marketing strategies to influence your buyers wherever they are.

We’re ready to help you lead.

ARE YOU READY TO ENGAGE?

We make marketing-enabled social media a powerful tool in your b2b marketing mix. Our advanced analytics, persona-based targeting, and creative execution drives audiences to action, driving web traffic, sales leads, and revenue.

We’re ready to help you engage.

ARE YOU READY TO CONNECT?

We take new approaches to communicating with B2B decision-makers to help you navigate more complex buying processes, self-educating customers, and noisier lead generation environments.

We’re ready to help you connect.

About

Actual is a new kind of integrated communications agency.

We use the power of storytelling and full-spectrum media activation to drive business results. We help start-ups and established companies launch products, become thought leaders, build brands and find more customers.

Actual can help you:

Drive the industry conversation
Differentiate your company
Increase the effectiveness of your marketing programs
Find more customers
Shorten your sales cycle

Our Approach

Is PR helping shorten your sales cycle?

In a complex B2B sale with a long sales cycle, the central issue is how to mitigate downside decision risk in the mind of the buyer.

When properly integrated and activated, earned and owned media are powerful builders of trust in your company, they lower risk and increase purchase intent, and they help shorten the sales cycle.

Analysis

We monitor and measure your effectiveness against competitors

Engagement

We integrate earned and owned content with long-tail search

Discovery

We help make your content discoverable and relevant to decision-makers who have the problems you solve

Consideration

We help move prospects through the funnel toward purchase and recommendation

Trust

We leverage our earned media placements to build trust in your brand

Expertise

Fintech

The Actual Team understands the issues, topics and trends driving the fintech industry. Our team can help you craft a compelling story that gets the attention of media and influencers who cover fintech. The Actual Team is ready to help you:

Increase Brand Awareness
Build Industry Thought Leadership
Accelerate Trial and Increase Adoption
Drive the Industry Conversation
Engage Analysts and Influencers

We have expertise across the fintech ecosystem

Alternative Finance & Investment
Digital Payments
Marketplace Lending

Bank-As-A-Service
Small Business Credit
Financial Inclusion
Policy & Regulation
Open Banking
RegTech, AML/KYC/Digital Identities

Emerging Technologies

Emerging technologies are transforming business, culture, lifestyle, and disrupting markets. We work with innovators who make the products and services that are re-writing how we work, learn, shop, socialize and communicate. If you are building the future and changing the world, Actual is the PR agency for you.

We can help you tell a better story, communicate the value of your technology, move past competitors, expand mind share, and re-write the old ways of doing things. We have a proven track record helping companies in:

Artificial Intelligence
Machine Learning
Data Science
IOT
Smart Cities
Autonomous Vehicles
Industry 4.0
3D Printing / Additive Manufacturing

Enterprise IT

You build the systems, cloud services and technologies that enable businesses to compete and innovate at global scale.

We can help you better tell your story, communicate the value of your technology and shorten your sales cycle by ensuring every audience, from the technical buyer to the CEO understands the value your products and services deliver to the business. The Actual Agency has extensive experience helping enterprise technology vendors drive the industry conversation around IT-driven business transformation, including:

AI/Cloud/Big Data
Enterprise Security
Developer Communications
Converged Infrastructure

Software Defined-Everything
Data Privacy
Business Transformation
Office of the CIO

What our clients are saying

Actual has been an incredible partner - they're superb strategic counselors in understanding our technology and our business and how to effectively position us. They know how to engage the right media on our behalf and they bring a great creative vision in helping us cleverly tell our story.

Talal Shamoon, CEO, Intertrust Technologies