ARE YOU READY TO LEAD?

You want to be at the top of the list when B2B buyers are considering major decisions. To get there you need integrated communications campaigns that utilize PR, demand generation, content, and inbound marketing strategies to influence your buyers wherever they are.

We’re ready to help you lead.

ARE YOU READY TO ENGAGE?

We make marketing-enabled social media a powerful tool in your b2b marketing mix. Our advanced analytics, persona-based targeting, and creative execution drives audiences to action, driving web traffic, sales leads, and revenue.

We’re ready to help you engage.

ARE YOU READY TO CONNECT?

We take new approaches to communicating with B2B decision-makers to help you navigate more complex buying processes, self-educating customers, and noisier lead generation environments.

We’re ready to help you connect.

About

Actual is a new kind of integrated communications agency.

We use the power of storytelling and full-spectrum media activation to drive business results. We help start-ups and established companies launch products, become thought leaders, build brands and find more customers.

Actual can help you:

Drive the industry conversation
Differentiate your company
Increase the effectiveness of your marketing programs
Find more customers
Shorten your sales cycle

Our Approach

Is PR helping shorten your sales cycle?

In a complex B2B sale with a long sales cycle, the central issue is how to mitigate downside decision risk in the mind of the buyer.

When properly integrated and activated, earned and owned media are powerful builders of trust in your company, they lower risk and increase purchase intent, and they help shorten the sales cycle.

Analysis

We monitor and measure your effectiveness against competitors

Engagement

We integrate earned and owned content with long-tail search

Discovery

We help make your content discoverable and relevant to decision-makers who have the problems you solve

Consideration

We help move prospects through the funnel toward purchase and recommendation

Trust

We leverage our earned media placements to build trust in your brand

What our clients are saying

Actual has been an incredible partner - they're superb strategic counselors in understanding our technology and our business and how to effectively position us, they know how to engage the right media on our behalf and they bring a great creative vision in helping us cleverly tell our story

Talal Shamoon, CEO, Intertrust Technologies

Leadership

Michael Young
CEO

Michael is accomplished agency professional, entrepreneur and investor.… Read More

Brian T. Regan
President

Brian has spent the last 25 years in senior agency, in-house and start-up communications … Read More

Kate Adorno
Senior Vice President

Kate is an inveterate and consummate public relations professional who excels at collaborating… Read More

Andrew Ryan
Director, Content Strategy

Andy’s B2B writing skills are unparalleled and his ability to take a complex B2B value proposition… Read More

Shane Jordan
Vice President, Digital Strategy

Shane has been leading digital and social engagement campaigns for B2B brands for over … Read More

Steve Bosk
Director, Media Strategy

There are few media relations professionals who have a sharper nose for the story than Steve.… Read More

Our Work

Executive Positioning

Intent Media

Authority Leadership

Celestica

Media Engagement

Intertrust

Reaching SMBs

Fundbox

Media Engagement

3D Systems

Brand Positioning

IdentityMind

Trade Show Breakthrough

Hanley Wood

Launching a pioneer

Cross River Bank

Expertise

Fintech

We understand the issues, topics and trends driving the fintech industry. Our team will help you craft a compelling story that gets the attention of media and influencers who cover fintech. The Actual team is ready to help you:

Increase Brand Awareness
Build Industry Thought Leadership
Accelerate Trial and Increase Adoption
Drive the Industry Conversation
Engage Analysts and Influencers

We have expertise across the fintech ecosystem

Alternative Finance & Investment
Payment Processing
Cryptocurrencies & Blockchain
Marketplace Lending

Banking-As-A-Service
Financial Inclusion
Policy & Regulation
RegTech, AML/KYC

Emerging Technologies

You have dynamic, disruptive technologies capable of transforming business, culture, lifestyle, exploration. You’re using artificial intelligence, machine learning and data science to re-write how we engage, learn, communicate, build, design, administer healthcare, explore our world and the worlds out there.

We can help you better tell your story, communicate the value of your technology, move past competitors, establish mind and market share and re-write old playbooks. We know:

Artificial Intelligence
Machine Learning
Data Science

3D Printing / additive manufacturing

Enterprise IT

You build the systems, cloud services and technologies that enable businesses to compete and innovate at global scale.

We can help you better tell your story, communicate the value of your technology and shorten your sales cycle by ensuring every audience, from the technical buyer to the CEO understands the value your products and services deliver to the business. We know: