You Build The Future
We Make Sure Everyone Knows It

We are a Tech PR agency built to drive brand awareness and grow your market leadership.
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Sharp Thinking

Clever Creative

Big Results 

We'll help you

Stand Out in a Crowded Market

We develop crisp, differentiated messaging rooted in your business strategy that wins hearts, minds, and market share.

Lead the Conversation

From tier-one media to industry analysts and niche podcasters, we will position your executives as trusted voices in the conversations that matter to your buyers.

get More Than Coverage – Conversion

Across the B2B buyer journey we deliver high quality business and trade media coverage that can play a significant role in reducing buyer decision risk and shortening the sales cycle.

Traditional B2B PR Is At A Turning Point

  • B2B Tech buyers do their own homework, so brands need credibility across more channels than ever.
  • Podcasts, social posts, YouTube demos, Slack channels and Substack, founder’s blogs, customer champions and influencers are the new media channels.
  • Business and trade press coverage still matter even as the bar gets higher.
  • Earned, owned, paid, and shared must be connected to growth marketing.
  • GenAI is a powerful force multiplier for PR/Comms, but sorting through the hype and the hope is critical.
Meanwhile Comms leaders are getting squeezed to deliver business outcomes with outdated tools.
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We’re The PR Agency to Help You Scale

Staying in front of the ever-evolving news cycle is a grind.

At Actual Agency, we have retooled the PR/Comms tech stack with the best AI-enhanced tools and processes to help you plan, optimize and execute high impact communications campaigns at scale.

This is human powered creativity and hustle with AI-assisted muscle.

We can help clarify your message, build executive visibility, and secure the third-party validation you deserve–and do it with precision and speed.

We’ve helped everyone from Series A disruptors to enterprise leaders own the conversation and lead their market.

Specialized PR Services That Deliver

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Story Design

Best for: Pre-launch, Rebrands, Repositioning, or New C-suite

Delivers: Message and story clarity for media, investors, analysts, and team.

Outcome: Storylines that are memorable, defensible and quotable.

Project-based Fee

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Launch Sprint

Best for: Product launches, Funding News, M&A or New Market Entries

Delivers: High value visibility where and when it counts

Outcome: Competitive momentum advantage and increased SOV.

Project-based Fee

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News Engine

Best for: Building dominance across Earned, Owned, Social and Influencer channels.

Delivers: Consistent presence across stakeholder touchpoints and media channels.

Outcome: Sustained third-party validation and credibility built over time.

Monthly Retainer

Let's Get Started!
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Data-Driven Storytelling + Development

We help you seize control of your narrative with messaging frameworks and brand stories that resonate.

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Press Material Development

From pitches to press releases, we create polished materials that spark action and mold perception.

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Proactive Media Relations

We build targeted, high-trust relationships with journalists that drive consistent coverage.

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Reactive + Rapid Reaction News Bureau

We plug your experts into trending news cycles to establish authority when the spotlight is hottest.

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Influencer Engagements + Activations

We identify the right voices and deliver activations that amplify your brand with authenticity.

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Crisis Communications

When the stakes are high, we deliver clarity, strategy, and the right message—fast.

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Media Training

We prep your executives to deliver sharp, compelling interviews across formats.

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Monitoring + Reporting

Track sentiment, reach, share of voice, and coverage trends in real-time with custom dashboards.

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Partnerships + Events

From executive dinners to high-impact activations, we build experiences that connect brands to audiences.

Client Experience

OUR WORK

FEATURED CASE STUDY

Driving Data Privacy

Learn how Privacera broke through the congested landscape of data security governance
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Our Clients Love Working With Us

5.0 -  

"They became members of my extended team."

Thanks to Actual Agency's work, the client has achieved excellent media coverage and increased share of voice. The team establishes weekly status calls to ensure compliance with the deliverables. Moreover, they have great company culture and an impressive commitment to the client's success.

Anonymous

VP of Marketing Communications, Software Co

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5.0 -  

"I always feel we have the A-team working with our account."

Since  Actual Agency joined the project, coverage and awareness have increased by 200%, much to the client's delight. The team is highly proactive, and internal stakeholders are particularly impressed with the service provider's vast technical expertise and engagement.

Anonymous

Petrus Loubser

CMO, Privacera

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HOW WE WORK

1 - GIVE US A PROBLEM

Send us a one-off with your most difficult communications problem, or the RFP for your agency search.

2 - LET US COOK

We love digging into our clients' challenges and coming up with creative solutions.

3 - WE’LL COME BACK WITH A PLAN

When the time is right, we will show you our thinking, creativity and passion for your business.