B2B Tech PR Agency
Strategic Thinkers
CIO Whisperers
Outcome Producers
B2B Tech Media Network
What We Do
Use PR/Comms to Reduce Buyer Decision Risk
In B2B tech marketing and sales the stakes are high, and Actual Agency, your premier B2B tech PR agency, is here to help you navigate them.
Corporate decision makers (your buyers) are under intense pressure to find the right technology solutions that meet their critical business needs. Buyers face uncertainty in their decision making and they want to minimize risk.
PR/comms (what we do) is unique in the marketing mix because it secures third-party validation from media, industry experts and influencers – this validation builds credibility and trust in your company, your team and your products. Trust is what minimizes buyers’ perceived downside decision risk.
At Actual Agency, we are passionate about building trust, shortening sales cycles and helping our clients stand out in crowded markets.
If you are struggling with with any of these issues, or you have PR agency that’s asleep at the wheel–we would love to help!
Helping Privicera Reach Enterprise Decision Makers
Actual Agency embraced the challenge of expanding Privacera's digital presence and crafting messaging for broader audiences. Leveraging thought leadership, media relations, digital marketing, and industry accolades, we swiftly propelled Privacera into the industry limelight. Our media strategy delved into current industry trends, offering unique insights from key Privacera executives. We maintained momentum through ongoing company announcements, highlighting growth, partnerships, and recognition. Complemented by a robust organic social media strategy driving events and tailored content, we fostered connections with journalists, establishing Privacera as a prominent voice in the data sector.
121
Pieces of
Coverage
Coverage
718M
Editorial
Impressions
Impressions
+194%
Increase in LinkedIn
Engagements
YOY
Engagements
YOY
How We Work
Getting Your Story Out There
For B2B tech companies media perception matters. Earned media coverage builds awareness and credibility and can tip the scales in your favor against competitors.
Consistent media coverage requires more than sporadic press releases. It demands timely, compelling stories and contrarian perspectives peppered with pithy sound bites that capture media attention and convert to coverage.
This is where the Actual Team shines. Our team knows how to connect with top-tier reporters and influencers and get them to pay attention to your story.
Our approach combines deep industry insights, an outsider’s perspective and data-driven media targeting (no spray and pray) to put your brand at the heart of relevant discussions, enhancing visibility and solidifying your market credibility.
If your story is not getting the attention it deserves, or you have PR agency that’s asleep at the wheel–we would love to help!
15
Full-Time
Team Members
Team Members
9
Years In
Business
Business
87
Years Of Combined
Experience
Experience
BENEFITS YOU CAN EXPECT
THE A-TEAM,
ALL THE TIME
You get seasoned PR/Comms professionals. No bait and switch.
INTEGRATED
COMMUNICATIONS
We put it all together: PR + Content + Social + Digital
HIGH IMPACT
RESULTS
You want data-driven results, fast. We make it happen.
B2B Tech PR Services
Data-Driven Storytelling + Development
Seize your narrative. We delve deep to craft captivating brand positions, tales, and narratives, ensuring your brand stands out with a distinct and compelling value proposition.
Press Material Development
From compelling talking points and pitch notes to streamlined press releases, scripts, and media briefs, our press material development is designed to mold opinions, bolster thought leadership, and ignite impactful action.
Proactive Media Relations
For consistent, standout press coverage, we adopt a proactive, targeted 1:1 media engagement strategy. Bypassing the scattergun approach, we focus on crafting narratives that radiate a unique and compelling viewpoint.
Reactive + Rapid Reaction News Bureau
We're attuned to vital industry dynamics. Through "newsjacking", we seamlessly link your experts to current news trends, fostering spaces for insights and commentary. Our goal? Positioning your brand as the leading voice, go-to resource, and ultimate solution.
Influencer Engagements + Activations
Understanding virality's potency, we leverage our vast influencer connections to authentically amplify your brand. By engaging the ideal influencers timely, we craft exclusive experiences that enable organic brand resonance with your target audience.
Crisis Communications
Every organization faces crises. Our seasoned team crafts strategies and messages for optimal stakeholder communication during these times. We provide a sharp, unbiased voice, ensuring our client-partners address their audiences candidly and effectively.
Partnerships + Events
Trust in our expertise. Our creatives craft and execute standout brand events - from rooftop gatherings and live demos to press tours and brand collaborations. We bridge your brand to media, influencers, and fresh audiences with high-impact event activations.
Media Training
Master the art of interviews, anticipate queries, and convey your brand's essence. Our media training fine-tunes executives and top spokespeople to deliver the right message consistently.
Monitoring + Reporting
Leverage our bespoke dashboards and intuitive coverage books to track vital metrics such as reach, share of voice, and sentiment, ensuring you stay updated on your brand's coverage in real-time.
Client Experience
Get Started
1 - Schedule a Consultation
2 - We Analyze Your B2B Tech Narrative Opportunities
3 - We Provide a Detailed Proposal with Costs and KPIs
Our Clients Love Working With Us
"They became members of my extended team."
Thanks to Actual Agency's work, the client has achieved excellent media coverage and increased share of voice. The team establishes weekly status calls to ensure compliance with the deliverables. Moreover, they have great company culture and an impressive commitment to the client's success.
VP of Marketing Communications, Software Co
"I always feel we have the A-team working with our account."
Since Actual Agency joined the project, coverage and awareness have increased by 200%, much to the client's delight. The team is highly proactive, and internal stakeholders are particularly impressed with the service provider's vast technical expertise and engagement.
Petrus Loubser
CMO, Privacera