PR/Comms is unique in its ability to reduce B2B buyer decision risk. Only PR can garner third-party validation from media, analysts, experts and customers for your company’s vision, strategy and product innovation.
We can help you design an integrated communications program that builds trust in your company, products and your team.
Your prospective buyers are looking for content about your products and services that inform, educate and help de-risk their purchase decision.
As your buyers progress through the buyer journey their media consumptions patterns change (and zigzag) across paid, content, PR, social and web.
We can help you create an integrated content strategy that will move your buyers to action.
In B2B tech marketing no single channel or media type is enough. You need the full range of digital marketing tools working together to extend the reach and impact of your corporate, product and brand marketing initiatives.
We can help power your brand to new heights with a digital marketing strategy that delivers results.
Thanks to Actual Agency's work, the client has achieved excellent media coverage and increased share of voice. The team establishes weekly status calls to ensure compliance with the deliverables. Moreover, they have great company culture and an impressive commitment to the client's success.
VP of Marketing Communications, Software Co
Since Actual Agency joined the project, coverage and awareness have increased by 200%, much to the client's delight. The team is highly proactive, and internal stakeholders are particularly impressed with the service provider's vast technical expertise and engagement.
Petrus Loubser
CMO, Privacera