B2B CONTENT MARKETING MAPPED TO THE BUYER JOURNEY
Our strategic approach to B2B content marketing will ensure buyer/decision makers see the right content as they progress through the buyer journey.
We are experts in multi-channel content marketing, including: blogs, case studies and how-to videos to podcasts, ebooks, whitepapers and scroll-stopping B2B social campaigns.
Accelerate Your B2B Content Marketing. Connect with the Actual Team today!
Optimizing B2B Content Strategy for You
Actual Agency harnessed the art of storytelling and a strategic content approach to amplify Kantata's fresh brand narratives and secure precise media exposure. We employed third-party data sources to bolster credibility and provided authoritative first-party data in our media outreach efforts. Simultaneously, we prioritized the voice of the new CEO, positioning him as an industry thought leader while amplifying the brand's core message. This comprehensive content strategy ensured Kantata's compelling story reached the right audience through media coverage and enhanced the brand's leadership presence.
+25%
Increase in
SOV
SOV
330
Press
Articles
Articles
1.2B
Media
Impressions
Impressions
B2B Content Strategy Offerings
Thought Leadership Articles
Empower your brand's position as an industry trailblazer with our expertly penned thought leadership articles. Harnessing your brand's voice, we accentuate your business leadership and enlighten your target audience.
Op-Eds
Stimulate conversation and captivate your audience with incisive op-eds. Your informed viewpoints are in demand, and our seasoned content crafters ensure every word resonates deeply.
Case Studies
Evidence speaks volumes. Navigate your clients with data-rich case studies, showcasing compelling results. Elevate the impact of your outcomes.
White Papers
Knowledge is power. Our content experts craft compelling white papers that not only inform but also influence. Backed by rigorous research, we deliver content that resonates with even the most critical readers.
Pitch Decks
Captivate from the start. Partner with content specialists who know how to resonate with potential stakeholders. Elevate your business presentation through our tailored, inventive pitch decks.
Web Copy
Driving web traffic is crucial, yet standout content that captivates visitors is key. Our team crafts web copy in sync with brand objectives, infused with SEO excellence.
Marketing + Sales Collateral
Illuminate your offerings with compelling marketing and sales collateral. From brochures and newsletters to e-books, our expertise ensures you stand out. Let's amplify your message.
E-Newsletters
Examined your email open rates lately? Join forces with our content and digital mavens to craft e-newsletters that combine captivating aesthetics with compelling copy. Beyond the clutter. Pure quality, no spam.
Blog Posts + Guest Posts
Boost your online presence and funnel organic traffic with precisely-tailored blog content. Pen engaging posts that resonate with your overarching marketing blueprint, amplifying your brand and fortifying SEO metrics.
Client Experience
Our Clients Love Working With Us
"They became members of my extended team."
Thanks to Actual Agency's work, the client has achieved excellent media coverage and increased share of voice. The team establishes weekly status calls to ensure compliance with the deliverables. Moreover, they have great company culture and an impressive commitment to the client's success.
VP of Marketing Communications, Software Co
"I always feel we have the A-team working with our account."
Since Actual Agency joined the project, coverage and awareness have increased by 200%, much to the client's delight. The team is highly proactive, and internal stakeholders are particularly impressed with the service provider's vast technical expertise and engagement.
Petrus Loubser
CMO, Privacera