LAUNCHING A FINTECH PIONEER

Actual Agency helped fintech pioneer Cross River communicate its bank-as-a-service and compliance narrative through and strategic media relations. We developed the corporate narrative, underscoring its technology-driven approach to underwriting, credit risk, compliance, regtech disrupting decades-old systems, processes and marketing. As part of our work in helping Cross River develop its brand, we coined the Bank’s tagline: Banking Untangled.

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