ACTUAL INSIGHTS

Actual Agency embraces AI to revolutionize PR, utilizing it for data analysis, content creation, media monitoring, influencer outreach, crisis management, and as virtual assistants. While acknowledging AI's limitations, the agency integrates it as a tool to complement human expertise, enhancing efficiency and strategic insight in PR practices. This synergy of AI and human creativity is poised to set the standard for future value in the PR industry.

The blog post by Actual Agency delves into common shortcomings of media pitches in the PR industry and offers actionable insights for improvement. It emphasizes the importance of understanding the journalist's preferences, crafting newsworthy content, being concise, personalizing pitches, and the necessity of follow-ups. The post serves as a guide to refining media pitches to ensure they resonate more effectively with their intended audience.