ACTUAL INSIGHTS

A humanoid chatbot illustration with a smiling digital face beside a businesswoman; between them is a red heart symbolizing affection or flattery in AI-human interaction.

Artificial Intelligence

With AI Chatbots, Flattery Will Get You Everywhere

Busy newsroom with journalists working at computers, large overhead screens displaying "BREAKING NEWS" and stock market charts.

Do Journalists Even Read Press Releases?

Diverse team of professionals collaborating in a sunny office meeting room, discussing B2B PR ROI metrics with laptops and notebooks on a conference table.

Building B2B PR ROI Metrics That Measure Business Impact

Six diverse professionals gathered around a table reviewing colorful documents and charts spread across the surface, collaborating in a modern office setting with plants in the background, representing a B2B tech team aligning their PR and content strategies

Why B2B Tech Companies Need to Rethink PR and Content Strategy—Together

Professional woman with blonde hair wearing headphones and a dark blazer, speaking into a podcast microphone during an interview in a modern studio with vertical LED lighting, representing an executive building visibility through media appearances and thought leadership

Why Tech Founders Must Invest in Executive Visibility

A developer working on code displayed on a computer screen in a dimly lit room, representing the creation of Actual Agency's open-source template for AI-optimized press releases.

Actual Agency Releases First Open Source Template for AI-Optimized Press Releases

Developer viewing lines of code on a computer screen, representing AI-powered workflows and LLM-native press release generation.

How to Create The Perfect LLM-Native Press Release