In the world of pharmaceutical and biotech innovation, the path to market is long, complex, and filled with scrutiny. At Actual Agency, we specialize in strategic PR and communications that help life sciences companies build credibility, earn trust, and accelerate progress.
Whether you're advancing a pipeline product, launching a new therapeutic, or securing funding, your stakeholders – from investors to regulators, from physicians to patients – need to believe in your science and your story. But the stakes are high, and so is the risk of skepticism.
That’s where PR comes in.
What we do is unique in the marketing mix: we help you earn third-party validation from trusted media, key opinion leaders (KOLs), and industry influencers. This kind of earned credibility is critical in a field where trust, transparency, and scientific rigor drive decisions.
At Actual Agency, we’re passionate about helping companies like yours gain visibility, enhance reputation, and ultimately drive support from the stakeholders who matter most.
If you're navigating clinical milestones, investor pressure, regulatory noise, or just need a more proactive PR partner—let’s talk.
In pharma and biotech, perception isn't just about visibility—it’s about credibility. Whether you're in the clinic, on the cusp of commercialization, or preparing for your next raise, earned media coverage plays a critical role in shaping how your science, team, and mission are understood and trusted.
But meaningful media attention doesn’t come from a scattershot of press releases. It takes clear, compelling narratives grounded in science—paired with timely industry insights and thought-provoking points of view that resonate with reporters, investors, and other key stakeholders.
That’s where Actual Agency delivers.
We specialize in translating complex science into impactful stories that connect. With deep sector knowledge and strong relationships with healthcare, science, and business media, we know how to get the right people talking—and keep them talking.
Our approach is highly targeted, insight-driven, and rooted in strategy—not spray and pray. We focus on placing your brand at the center of the conversations that matter most, so you can stand out in a crowded market and build lasting trust with those who matter.
If your science deserves more attention—or your current PR partner is just going through the motions—we’d love to change that.
You get seasoned PR/Comms professionals. No bait and switch.
We put it all together: PR + Content + Social + Digital
You want data-driven results, fast. We make it happen.
Seize your narrative. We delve deep to craft captivating brand positions, tales, and narratives, ensuring your brand stands out with a distinct and compelling value proposition.
From compelling talking points and pitch notes to streamlined press releases, scripts, and media briefs, our press material development is designed to mold opinions, bolster thought leadership, and ignite impactful action.
For consistent, standout press coverage, we adopt a proactive, targeted 1:1 media engagement strategy. Bypassing the scattergun approach, we focus on crafting narratives that radiate a unique and compelling viewpoint.
We're attuned to vital industry dynamics. Through "newsjacking", we seamlessly link your experts to current news trends, fostering spaces for insights and commentary. Our goal? Positioning your brand as the leading voice, go-to resource, and ultimate solution.
Understanding virality's potency, we leverage our vast influencer connections to authentically amplify your brand. By engaging the ideal influencers timely, we craft exclusive experiences that enable organic brand resonance with your target audience.
Every organization faces crises. Our seasoned team crafts strategies and messages for optimal stakeholder communication during these times. We provide a sharp, unbiased voice, ensuring our client-partners address their audiences candidly and effectively.
Trust in our expertise. Our creatives craft and execute standout brand events - from rooftop gatherings and live demos to press tours and brand collaborations. We bridge your brand to media, influencers, and fresh audiences with high-impact event activations.
Master the art of interviews, anticipate queries, and convey your brand's essence. Our media training fine-tunes executives and top spokespeople to deliver the right message consistently.
Leverage our bespoke dashboards and intuitive coverage books to track vital metrics such as reach, share of voice, and sentiment, ensuring you stay updated on your brand's coverage in real-time.
Thanks to Actual Agency's work, the client has achieved excellent media coverage and increased share of voice. The team establishes weekly status calls to ensure compliance with the deliverables. Moreover, they have great company culture and an impressive commitment to the client's success.
VP of Marketing Communications, Software Co
Since Actual Agency joined the project, coverage and awareness have increased by 200%, much to the client's delight. The team is highly proactive, and internal stakeholders are particularly impressed with the service provider's vast technical expertise and engagement.
Petrus Loubser
CMO, Privacera