Why Should I Download the eBook?

Stakeholder capitalism is gaining momentum. While investors have long viewed enterprise risk through the lens of environmental, social and governance (ESG) issues, stakeholders now expect companies to be a force for good. This new social contract brings both a heightened sense of urgency among corporate leaders to act with purpose and increased scrutiny by stakeholders.

“Companies need to be offering something more tangible to consumers, who are often feeling helpless or disempowered. Brands are beginning to say, 'This is what we care about, and if you care about this, too, here are some ways we can take action together.'"

Erik Wohlgemuth
COO, Future 500

A Field Guide For Communicators in the Age of Stakeholder Capitalism



Putting Purpose Into Action

Communications professionals are being asked to define and activate purpose narratives with clarity and authenticity. Over the course of producing the Purpose, Inc. podcast, the Actual Team interviewed dozens of leaders and experts about corporate purpose. We distilled expert insights into a field guide for communicating purpose in the age of stakeholder capitalism.

Featured Thought Leaders 

The New Social Contract

ESG Communications

Known for creative storytelling and cross-channel media activation that drives business impact, the Actual Team helps companies define and activate their purpose narrative to engage stakeholders and effect change.

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