Our Approach to Fintech PR

The fintech industry is moving at breakneck speed. Start-ups and incumbent financial institutions are giving consumers and small businesses access to an ever-expanding set of choices for funding, credit scoring, payments and connected services.

Each of these new offerings is built atop the promise of simplicity. Yet, complexity looms in the background. Whether driven by AI-powered credit analysis, the need for regulatory compliance or adherence to new privacy rules, telling an innovation story in fintech demands experience and expertise.

The Actual Team brings a decade of experience in fintech, banking and financial services working with leading financial brands such as CapitalOne, PayPal, Intuit, CrossRiver and Fundbox. We know the landscape. We know how to tell your story to media, influencers, decision-makers and consumers.

We have expertise across the financial services ecosystem:

  • Alternative Finance & Investment
  • Digital Payments¬†
  • Marketplace Lending
  • Bank-As-A-Service
  • Small Business Financing
  • Consumer and Business Credit
  • Financial Inclusion
  • Digital Literacy
  • Policy & Regulation
  • Open Banking
  • RegTech, AML/KYC/Digital Identities

What We Do

  • Corporate Positioning
  • Thought Leadership
  • Creative Storytelling
  • Media Relations
  • Executive Visibility
  • Content Marketing
  • Customer Reference Program
  • Business Social Capabilities
  • Social Amplification
  • B2B Influencer Marketing
  • Tradeshow and Event Support
  • Measurement and Analytics

Are You Changing The Game In Financial Services?

Technology is driving systemic change across financial services. If you want to lead that conversation, we should talk.