The Actual Team helped IdentityMind build and define a new corporate narrative around “trusted identities”. We managed all aspects of the narrative including message framework, presentation drafting for investors and industry analysts; wrote the script and produced a three-minute animated explainer video about the company’s core product; built first-ever high touch media engagement campaign to build relationships with journalists and analysts who cover KYC, AML, coin/crypto, banking and payments; drafted high-performing content (bylines and whitepapers, webinars), including 22 KYC Compliance Fundamentals, P2P Payments–First Comes Innovation and Growth, Then Comes Regulators (OFAC Compliance), How Online Lenders Can Grow Their Thin-File Customer Base Using Progressive Identity Verification; launched MerchantSentinel a compliance software solution for banks with high risk merchants; managed media and analyst engagement at industry events: LendIt, Consensus-CoinDesk, Money 20/20 and MAC Annual Conference.

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