BRAND POSITIONING

The Actual Team helped IdentityMind build and define a new corporate narrative around “trusted identities”. We managed all aspects of the narrative including message framework, presentation drafting for investors and industry analysts; wrote the script and produced a three-minute animated explainer video about the company’s core product; built first-ever high touch media engagement campaign to build relationships with journalists and analysts who cover KYC, AML, coin/crypto, banking and payments; drafted high-performing content (bylines and whitepapers, webinars), including 22 KYC Compliance Fundamentals, P2P Payments–First Comes Innovation and Growth, Then Comes Regulators (OFAC Compliance), How Online Lenders Can Grow Their Thin-File Customer Base Using Progressive Identity Verification; launched MerchantSentinel a compliance software solution for banks with high risk merchants; managed media and analyst engagement at industry events: LendIt, Consensus-CoinDesk, Money 20/20 and MAC Annual Conference.

Ready to Move Forward?

We welcome the opportunity to learn more about your issues and challenges. We can help accelerate your communications performance and deliver better business outcomes. We will follow up with you immediately.