ACTUAL INSIGHTS

A humanoid chatbot illustration with a smiling digital face beside a businesswoman; between them is a red heart symbolizing affection or flattery in AI-human interaction.

Artificial Intelligence

With AI Chatbots, Flattery Will Get You Everywhere

Four professional women in a bright conference room having a collaborative meeting, with one woman in a green blouse standing at a laptop while others engage in discussion, with planning documents visible on a whiteboard in the background, representing a startup team strategizing their PR launch

SaaS Founder’s PR Launch Strategy, The First 90 Days

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5 Fintech PR Trends That Define 2025

Professional woman with glasses, long wavy hair with gray streaks, and a subtle smile, wearing a light pink blouse and necklace, set against a soft blue gradient background. Overlaid text in bold blue letters reads 'THE MOST POWERFUL TRUST SIGNAL IN B2B TECH' with 'actual' in a small black-bordered box above, highlighting PR and comms as key trust builders to reduce buyer decision risk in B2B tech sales.

How PR and Comms Reduce Buyer Decision Risk in B2B Tech Sales

Five professionals in a tech office collaborating over a futuristic digital display, planning crisis PR strategies for technology companies.

What Tech Companies Get Wrong About Crisis PR

Five diverse business professionals collaborating in a modern office space with large windows and natural light, reviewing documents and discussing analytics data visible on glass boards showing charts and graphs in the background, representing a team analyzing PR metrics and performance data

How to Measure PR Effectiveness in B2B Tech

PR Is Not a Nice-to-Have: Why B2B Brands Need Credibility Now More Than Ever