Actual Agency's Top AI Tools for B2B Tech Brand Building

By Elisabeth Bellevue, Senior Account Executive

‍

As a B2B tech PR pro, staying ahead of the curve is critical to the job. The tech landscape constantly evolves, with new trends and technologies emerging continually. One area that's particularly exciting (and rapidly developing) is artificial intelligence.

AI tools are becoming an essential part of the PR toolkit. They have the potential to streamline workflows, boost efficiency, and open doors to creative new approaches. However, as with any new technology, there are limitations to consider.


This post will explore some of the top AI tools we've used for B2B tech PR. I'll discuss their strengths and weaknesses and offer practical examples of how to leverage them to support your marketing efforts.

Here are some of our favorite AI tools:

Asana

Asana is a popular productivity tool that keeps projects on track and teams in sync. Its AI-powered automation helps streamline tasks and boost results, although it might feel overwhelming for smaller teams or more straightforward projects. With Asana’s new AI feature, you can draft more practical goals, standardize them across your organization, and receive status updates faster with AI pulling from real-time data to identify risks, roadblocks, and open questions.

Canva

Canva is a user-friendly graphic design tool that leverages AI to help you create stunning visuals effortlessly. With a wide range of templates for social media, presentations, and more, it’s perfect even for those without design experience. Remember that users who are not paid subscribers have limited customization options.

ChatGPT

Since its launch in November 2022, OpenAI’s ChatGPT has revolutionized content generation. As the tool has evolved, more and more people have embraced its capabilities. It’s useful for outlining, brainstorming, and creating visuals like grids and tables. However, it sometimes produces inaccurate responses, so you should monitor its output to ensure quality.

‍Gamma

The Gamma app elevates presentations beyond the conventional slide formats offered in Google Slides and PowerPoint. It enables users to create diverse outputs, offering flexibility that transcends traditional presentations and allows information to be presented innovatively. While quick and aesthetically pleasing, beware that the AI drafts can necessitate extensive manual adjustments, such as repositioning elements or adjusting text formatting, which can be time-consuming and may require design expertise.

Grammarly

As a former student, Grammarly had been my go-to tool for essays and research papers. But it’s Grammarly’s integration with generative AI that has caught our attention. What started as a tool to help students improve their writing skills is now a tool that leverages AI to offer even more robust grammar and style suggestions. To get the most out of Grammarly, you'll need to subscribe—monthly or yearly—which gives you access to many more features than the free version.

Otter.ai

Taking physical notes during meetings and calls can be daunting, especially when doing back-to-backs. Otter.ai offers a solution that can alleviate this stress. It's a game-changer for recording and transcribing meetings, effortlessly generating action items, and highlighting key points. While it may struggle with accents and highly technical jargon, the relief it brings by capturing important details is significant and should reassure users of its value.

Semrush 

Semrush is an invaluable tool for improving SEO, analyzing competitors, and boosting online visibility. Its pricing plans can be steep, but the extensive research capabilities make it worth the investment.

Synthesia

Synthesia, an AI video generator, is a gateway to learning about generative AI. It creates professional and studio-quality videos with AI avatars and voiceovers in 130+ languages, simplifying the process of creating high-quality video content. While its limitations include less customization for video scripts and designs, Synthesia is an exciting way to satisfy your curiosity and engage with AI.

Visme

Visme is a versatile platform for creating presentations, infographics, and visual content, with a strong focus on data visualization. It has a vast library of templates, but pasting images and editing text can be cumbersome, which might be frustrating for those used to simpler interfaces.

‍

The AI tools highlighted above offer incredible opportunities for B2B technology professionals to boost productivity and efficiency. Each tool has unique strengths and addresses specific business needs, from Synthesia’s video generation to Canva’s graphic design. By thoughtfully integrating AI into your workflows, your B2B business can leverage the power of this technology to gain a competitive edge in 2024.

‍