Data
Insights
Measurement
Data Builds Context
Data journalism is now a reporting mainstay. To capture and maintain the interest of journalists, subject matter experts, and industry influencers, every business should contextual their stories using research and insights.
Search For Signals
Data is a source of truth and lays bare what is fact versus fiction. To elevate their business narratives, companies should search and promote data signals that can be used to support their product, service, or business value propositions.
Analyze Trends
To elevate visibility, companies should formulate meaningful storylines around critical trends related to industry shifts, service performance, customer use cases, product efficacy, and more.
Develop Insights
Meaningful demographic, technology or industry insights are highly desirable by media and subject matter experts and help to build context around business value propositions.
Increase Authority
Companies viewed as industry leaders are committed to educating their ecosystems on best practices, use cases, technology trends and the future of service innovation.
Our Expertise
We focus on a narrow set of industry verticals allowing each team member to build a deeper understanding of technology sectors based on context, nuances, and relationships. We embrace a “lean PR” model where we’re hands-on, we do the research and the work, and we use data to guide our strategies and validate our effectiveness.