Your B2B PR Agency
Actual Agency is a fully integrated B2B PR agency specializing in category creation for emerging data, fintech and artificial intelligent technology brands. Actual specializes in transforming complex technology stories into material business outcomes including demand generation, partnership expansion, venture investment and employee recruitment and retention.
B2B PR Designed To Drive Critical Business Outcomes
Working with Actual Agency, B2B tech brands can leverage strategic business narratives to drive bigger more meaningful business outcomes. Through a data-driven storytelling approach, Actual Agency helps these brands differentiate themselves in the competitive landscape, capture and retain a larger market share, and foster customer loyalty. Actual Agency's B2B public relations expertise is designed to enhance marketing efforts, enabling B2B tech brands to achieve substantial growth in today's competitive landscape.
Client Experience
Strategic B2B PR Agency Driving Results
The most successful B2B public relations programs take a multidimensional approach to storytelling. This is why Actual designs stories based on research and insights and then optimizes the story impact through targeted content creation, platform distribution and analytics to measure campaign effectiveness.
B2B PR Offerings
Data-Driven Storytelling + Development
Seize your narrative. We delve deep to craft captivating brand positions, tales, and narratives, ensuring your brand stands out with a distinct and compelling value proposition.
Press Material Development
From compelling talking points and pitch notes to streamlined press releases, scripts, and media briefs, our press material development is designed to mold opinions, bolster thought leadership, and ignite impactful action.
Proactive Media Relations
For consistent, standout press coverage, we adopt a proactive, targeted 1:1 media engagement strategy. Bypassing the scattergun approach, we focus on crafting narratives that radiate a unique and compelling viewpoint.
Reactive + Rapid Reaction News Bureau
We're attuned to vital industry dynamics. Through "newsjacking", we seamlessly link your experts to current news trends, fostering spaces for insights and commentary. Our goal? Positioning your brand as the leading voice, go-to resource, and ultimate solution.
Influencer Engagements + Activations
Understanding virality's potency, we leverage our vast influencer connections to authentically amplify your brand. By engaging the ideal influencers timely, we craft exclusive experiences that enable organic brand resonance with your target audience.
Crisis Communications
Every organization faces crises. Our seasoned team crafts strategies and messages for optimal stakeholder communication during these times. We provide a sharp, unbiased voice, ensuring our client-partners address their audiences candidly and effectively.
Partnerships + Events
Trust in our expertise. Our creatives craft and execute standout brand events - from rooftop gatherings and live demos to press tours and brand collaborations. We bridge your brand to media, influencers, and fresh audiences with high-impact event activations.
Media Training
Master the art of interviews, anticipate queries, and convey your brand's essence. Our media training fine-tunes executives and top spokespeople to deliver the right message consistently.
Monitoring + Reporting
Leverage our bespoke dashboards and intuitive coverage books to track vital metrics such as reach, share of voice, and sentiment, ensuring you stay updated on your brand's coverage in real-time.
Optimizing B2B PR for You
BMO aimed to make financial planning more accessible to a wide range of American and Canadian consumers, including small business owners, by addressing various financial concerns like savings, education, retirement, investments, debt management, credit building, and housing. Actual Agency partnered with BMO to create impactful thought leadership platforms for top executives and drive brand awareness through a targeted media relations program. We launched a quarterly initiative called "The Real Financial Progress Index (RFPI)," yielding immediate results in support of BMO's mission.
+140%
Increase in
Article Frequency
Article Frequency
+15,000%
Increase in
Media Mentions
Media Mentions
+53M
Readership From
One Influencer Post
One Influencer Post
