In the second it takes for one person to sneeze, hours of disinfectant scrubbing can be rendered useless against the airborne spread of the coronavirus. That one sneeze can travel up to 27 feet and carry up to 40,000 microdroplets of the COVID-19 pathogen, endangering every person in a lobby, a restaurant, a house of…
Buying new products and subscribing to new services are far down most companies’ lists of priorities. Business leaders are focusing on re-opening offices, restarting stalled manufacturing lines, fixing broken supply chains, taking care of their employees – and now, looking to formulate meaningful, authentic internal and external responses to new dialogues taking place across the…
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Each year, we publish our list of 50 Fintech Influencers You Should Follow to keep abreast of fast moving developments in fintech and financial services. Each one of these leaders delivers sharp insights about the trends, issues and ideas in fintech. These are founders, CEOs and senior executives at fintech start-ups and banks that are…
Each year, we publish our list of 50 Fintech Influencers You Should Follow to keep abreast of fast moving developments in fintech and financial services. Each one of these leaders delivers sharp insights about the trends, issues and ideas in fintech. These are founders, CEOs and senior executives at fintech start-ups and banks that are…
The spread of COVID-19 and the necessary, state-by-state restrictions imposed on commerce and business is threatening the health of small businesses across America. 37% of small businesses have less than 30 days of cash on hand. Most businesses wait a minimum of 28 days to get paid – and in many cases it is even…
5 Best Practices B2B Marketers can take to stay connected and keep their communications and marketing programs moving during the COVID pandemic. We are weeks into the COVID-19 pandemic and we are all sheltering-in-place, practicing social distancing and working from home. We have asked ourselves (probably on numerous occasions) “Now what?” We also watch and…
Communication matters in times of crisis. Here are 8 fintech companies doing COVID communications right. Funding Circle,, Kabbage, IncEarnest LLC, Fundbox, Cross River, Experian, MoneyLion, and BMO Financial Group.
In the few weeks since 200,000 people left CES2020 the world has been turned uoside down. Amidst the uncertainty we’re also looking for positive stories and developments. We continue tracking 10 of the most innovative B2B companies we saw coming out of #CES2020. We showcased them here in the CES 2020 Edition of our “B2B…
“Never let a good crisis go to waste” is an often cited remark worth remembering as we struggle to make sense of the COVID pandemic. With each crisis over the past decades there are opportunities for change and renewal. I remember sitting in my office in New York, on September 29, 2008 as the Dow…
Many of our clients dedicate significant resources and budget dollars to making advancements across a number of important societal issues such as improving sustainability, diversity and inclusion, gender equality, environmental conservation and economic development.
We were among the throngs of people at CES 2020, getting an up-close look at the stunning 8K TVs, riding in self-driving cars, interacting with robots, and experiencing amazing augmented and virtual reality applications. But we also had work to do. We were on our annual mission to find the B2B technology companies who play…
Reporters who cover the role of the CIO offer great feedback on the 2019 MIT CIO Symposium
This ebook is packed with tips and best practices for B2B companies looking to impove the use of content marketing as a tool for engaging decision makers as they move along the buyer journey.
These 10 thought leaders will make you really smart on the subject of digital transformation.
We talk a lot about content marketing at Actual, because we write a lot of content for our clients. We also pay attention to other experts to keep on top of our game, and among the best out there are the folks at the Content Marketing Institute. Each year the CMI, together with MarketingProfs, issues…
Here are the 22 Fintech Influencers You Need to Know and FOllow
Here are the Top 24 Fintech Influencer You Need to Follow
The 12 Autonomous Driving Influencers You Need to Follow
6 Key Components to a successful B2B content marketing strategy: the core, the mission, research, visuals, write for current prospects, collaborate with influencers.
The prevailing myth in B2B content marketing says this: keep on blogging and sooner or later you will open up a torrent of leads: they will flow in all day, and you’ll rank, convert and create demand.
There is a lot of artificial intelligence – hype and hyperbole – being dished out about AI. To stay grounded in what’s real and what’s not, and to get meaningful insights into innovations in the category, here are 10 influencers to follow. Many of these influencers also write extensively about the ethics of AI and…
Over the years, we’ve learned a lot about how to do thought leadership well. Actual has helped start-ups and established companies enhance their reputations using programs that build executive visibility, industry authority and thought leadership. Actual Founder and CEO Michael Young captures 9 immutable truths of a successful thought leadership programs in this ebook. You…
We are hiring! Join us. Do you have great tech PR chops? Do you love working with disruptive brands doing amazing things in AI, cloud, machine learning, fintech and 3D printing? We’re looking for a seasoned Account Supervisor to work in a virtual environment with our collaborative and passionate team of tech PR professionals.…
A majority of homebuyers don’t just want – they now expect – their homes to play a significant role in improving and maintaining good health. According to research commissioned by trade publisher Hanley Wood, 75% believe housing is essential or extremely important in contributing to their good health. This represents a fundamental shift in viewpoint:…
We love discovering innovators and disruptors. At CES 2019 we looked for companies creating the technologies that will turn today’s vision for intelligent autonomy and mobility into tomorrow’s reality. We looked for companies making software and hardware that will power autonomous vehicles, connect mobile devices to lightning fast 5G networks, and bring VR-AR-MR into our…
We welcome the opportunity to learn more about your issues and challenges. We can help accelerate your communications performance and deliver better business outcomes. We will follow up with you immediately.