Drive Industry Recognition: Expert Tips on Winning B2B Tech Awards

By Elisabeth Bellevue, Senior Account Executive

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As your company positions itself as a leader in today's competitive B2B tech world, winning industry awards can boost your company's credibility, visibility, and trust with potential clients. Industry awards allow you to highlight the successes achieved. Developing an awards submission is part art, part science - telling a compelling story and captivating the judges with the correct details can set your nomination apart from the competition. Here are essential tips to help your B2B tech company shine and improve your chances of winning.

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Understanding the Award Criteria and Categories is Key:

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Before you start writing, the first and most crucial step is to read the award guidelines and criteria as diligently as possible. Missing an important detail can save you efforts in drafting a submission and wasted energy on the judges' end. Understanding the type of award is crucial. You will want to think through how you'll frame the narrative and what you want to highlight. Individual award programs have specific requirements and essential elements that the judges will look for you to cover in your submission. For example, you will find that many B2B tech awards are interested in submissions that demonstrate innovation, customer impact, market disruption, company growth and culture, or all of the above. Your submission should give the judges all they need to carefully review, provide feedback, and make the final decision.

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When considering categories, select a category (or categories if the award accepts more than one per submission) that aligns with your product/solution or what your company excels at best. Tailor your submission to match the award's objectives and the appropriate category, highlighting your company’s strengths to show the judges you are a contender.

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Craft a Captivating Story:

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It takes more than bragging rights to captivate judges. To craft a winning submission, you must always include accurate data and technical details and, more importantly, tell a compelling story that will grab the judges' attention. Compelling storytelling can make your submission more engaging and memorable in a sea of entries. To achieve this, be sure to do  the following:

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• Framing the challenge your solution addresses: Describe how a client struggled with a particular issue and how your product or service helped them overcome it.
• Create a storyline that clearly illustrates the journey from challenge to solution: Emphasize the impact you have made along the way.

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Highlight Measurable Results:

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Judges want tangible proof of success when reviewing award submissions from B2B tech companies. In addition to measurable outcomes, data is also necessary to support your claims and showcase your solution's real-world impact. Consider including case studies or customer testimonials to add credibility and demonstrate how your technology has transformed businesses. Highlighting measurable results is not just a suggestion but a necessity to make your submission stand out and increase your chances of winning.

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Keep It Clear and Concise:

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When drafting award submissions, you want to be concise. Avoiding jargon and technical explanations will prevent the need for clarification for judges reviewing your submission. It is important to focus on the key points of your story that are easy to understand and impactful. Be sure to stay within any word count limits. For better readability, use subheadings or bullet points to break up the text, allowing the judges to read through a section without getting overwhelmed or confused.

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Proofread and Edit Thoroughly:

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First impressions are essential. Proofread your work for grammar, spelling, and formatting mistakes. Have a colleague or an external reviewer read your submission to ensure it's clear and coherent. Fresh eyes can spot errors you might have missed and ensure your work flows well. Consider using a checklist to thoroughly review grammar, spelling, formatting, clarity, and coherence. Once you are satisfied with all that has been covered, do one more review pass of the submission alongside the nomination form to ensure you haven’t missed anything and hit all the required marks.

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To win B2B technology awards, you must have an excellent product and communicate its value effectively. Understanding the award criteria, telling a compelling story, showcasing measurable results, and paying attention to clarity and presentation can significantly increase your company's chances of success. With the right approach, your awards submission can become a powerful tool for boosting your brand's credibility and getting the recognition you deserve. Take the time to plan and prepare your submissions thoughtfully, and you may soon find yourself celebrating a big win.

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